São Paulo – A delegation of businesspeople from Libya came to Brazil this week to learn more about companies and cooperatives producing different commodities. The executives’ interest list included sugar, green coffee, beef, frozen poultry, fish, and seafood.
The CEO and co-founder of Derrat Holding Group (DHG), Hussien Edarrat, and executive Mohamed Trogh are in the country for the first time and will stay prospecting contacts with exporters for a week. The businesspeople kicked off their schedule by visiting the supermarket sector APAS Show this Wednesday (17), where they were welcomed by the international consultancy team from the Arab Brazilian Chamber of Commerce (ABCC), Leonardo Machado and Thomas Fisch. The ABCC has stands in three pavilions of the show, where Arab companies are exhibiting.
“At the show, there are more brands with processed products; we saw many exciting things. But we want to hold meetings with bulk exporters of frozen beef and poultry, brown sugar, and green coffee,” explained Edarrat.
The group has around 40 subsidiaries operating in different segments. DHG’s businesses include sectors from food to construction and services. Based in Tripoli, the group distributes products throughout the Arab country, mainly in the south.
From Brazil, they currently have at least one supplier of frozen fries, but they want to expand their portfolio. “Our main goal here in the country is to make good contacts to close deals,” said Trogh.
In addition to the private sector, executives from the Chamber of Commerce, Industry & Agriculture of Tripoli (CCIAT) also make part of the group. Management Committee member Omar Said and Board member Fateh R. Karra were also making contacts with Brazilian businesspeople at APAS Show. “We are trying to understand more about quality and how to facilitate business and logistics between our countries. And talk about what we need, like halal-certified protein, for instance. Furthermore, the Libyan government has a list of restrictions and guidelines on amounts of ingredients to bring healthier foods,” stated Said.
On the other hand, the Libyans emphasized that their experience would bring more information about Brazil to the Arabs. “My colleague and I will take a lot of business cards and contacts with us. And we will explain to Libyan businesspeople they can travel to Brazil. For us, it’s a country with friendly people, safe, and business is booming. This is very important to say. We also want to say that at this moment, Tripoli is very safe, and we hope the Brazilian companies that have already worked in Libya can return there,” concluded the manager.
Read more on Arab participation in the APAS Show in ANBA.
Translated by Elúsio Brasileiro
