São Paulo – Brazilian entrepreneur and fashion designer Martha Medeiros travelled to Morocco with a group of friends and customers of her brand to visit Casablanca and Marrakech from April 12 to 18, and, last Sunday (15), she held a fashion show in the latter, at La Mamounia hotel, where she presented her collection Morocco, inspired by the country.
“The creative impulse for the new collection came from an investigation on loose-fitting designs that, at the same time, bring women to luxury and to the divine,” said the fashion designer in an interview to ANBA via email. Medeiros chose pieces from the Moroccan universe for the collection, such as caftans, capes and shawls, with fluid and comfortable pieces.
For Medeiros, the trip’s destination choice was a convergence between luxury and fashion experiences, awakening unique sensations. “It’s much more than only a trip, it’s a shared experience between friends and fashion lovers, always drawing from the mood and lifestyle of Yves Saint Laurent at the end of the beloved 1960s in his house in Morocco,” she explained, referring to the humor and lifestyle of the French fashion designer, who lived in the country.
The trip and the fashion show with Martha Medeiros’ collection were organized by the Morocco Imperial Tour, owned by Brazilians Lilian and Hadi Akkouh.
Martha Medeiros is renowned for using lace in most of her works, an exclusive type of handmade lace done for the brand by over 450 lace-weaving women from northeastern Brazil. It’s a tribute of the designer to her origins, culture and northeaster handicraft. For the fashion designer, “lace is the finest national handicraft, done by women artisan that possess a precious ancient knowledge. This is Brazil’s real luxury,” she said.
The Alagoas-born fashion designer learned how to sew with her grandma and launched her own brand in 2004, combining her creative and enterprising sides. She opened her first store in São Paulo in 2009, and currently owns a store in the United States and sells online to other countries, such as China and the United Arab Emirates. The brand has Arab clients in her Los Angeles store and doesn’t sell yet to Morocco, but it’s planning to do so soon.
For further information, visit the brand’s website.
Translated by Sérgio Kakitani
