São Paulo – With the purpose of facilitating the life at home of consumers through innovative, high-quality products, Momo Lifestyle was established in 2018. Over six years in business, the Brazilian household goods company exported to 15 countries, including the United States, Japan, and the United Arab Emirates, the latter an Arab state in the Middle East.
“In addition to serving US customers, we cater to customers from other countries, too, via Amazon. Interestingly, they don’t care about the shipping price they’re paying. They order the products to be delivered in the country of destination, even if it’s expensive, says Yalu Xu, cofounder of Momo Lifestyle.
Xu says how this business model has been good for the company. “Our great advantage is that we can sell to other countries without having any employee actually working in the destination. Furthermore, we currently sell more in the US than in Brazil.”
On their sales to Arabs, Xu explains there isn’t much of a direct contact. “Being a long-distance purchase, we don’t talk much with Arab consumers, but we receive many post-purchase reviews. All reviews we’ve gotten so far were very positive, and we’ve never had any problem with delivery.”
The brand’s available products include a sofa arm tray, a quick-drying shower mat, a portable collapsible blender for smoothies, and motion senser night lights.
“Our top-selling product to Dubai residents is the mat. I think that’s because they are great bathers. I believe the mat is a favorite by them because its quick-drying, so it leaves a breath of fresh air whey your are stepping on it,” says the cofounder of Momo Lifestyle.
Creation of Momo Lifestyle
Business has proven itself sound so far, but it didn’t start in a planned manner. The first product by the Florianópolis-headquartered company was created with no commercial ambition based on a personal need of the cofounder.
“My husband was often traveling for his work, and I was often alone with my daughter. One time he was out, I had to change the water 5-gallon bottle, and as I’m slim, I hadn’t the strength to lift it up, so I had to spend more buying smaller water bottles from the market, and I was not happy with the solution. Then came the idea for the first product, an electric water dispenser that’s fit into the 5-gallon bottle.”
With this idea in mind, the brand’s partner and Xu’s husband, Daniel Possamai, handled the development of the product. “It was very innovative for us. After it was developed, we patented it and registered the trademark. Since I was unemployed at the time, I decided to invest my time in my own company. We designed the water dispensers on our home garage. We sold 2,000 of it on Mercado Livre”, Xu recalls.
Given the success of their first product, the partners developed the brand’s website and decided to host in on different marketplaces like Amazon, where they started to sell all products that came in the wake of the first one. The new items were created like the first – Xu had an idea based on her own need, and her husband and partner worked on developing a prototype.
“One thing that makes us stand out from our competitors is that our products don’t use batteries and are automatic. Our blender, lights, water dispenser – they’re all automatic and can be recharged via USB cable. And since they don’t use batteries, our products are sustainable.”
After winning Brazilian customers on Amazon Brasil, the company was invited by the marketplace to expand its sales into the US. So far, Momo has catered to customers form over 1,900 cities in Brazil and 50 states in the US. With 11 employees, the company handles production and exports of the household items.
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Translated by Guilherme Miranda
