São Paulo – The Moroccan Investment Development Agency (Invest in Morocco) and the British newspaper Financial Times, with sponsorship from the Arab Brazilian Chamber of Commerce , will host the executive dinner Morocco Unlocked – Strategy, Business and Regulatory Intelligence on September 24th in São Paulo.
“We want to promote Morocco as an investment target, both in broad terms and in specific industries,” said Adil Chikhi, Invest in Morocco’s director of development and strategic marketing. The executive notes that the work to attract investment from Brazil started early this year, when a delegation from the Arab country travelled to Brazil and held a seminar in São Paulo. The event took place in April at the Arab Brazilian Chamber headquarters.
“Over dinner, we will list the investment opportunities here. We want to show people that Morocco can be a novel investment market for Brazilian enterprises,” says Chikhi. According to him, the main industries Morocco wants to attract Brazilian investment into are automobiles, agribusiness, electrical and aerospace.
The event will also be held in Milan (Italy), New York (United States), Frankfurt (Germany), Seoul (South Korea), Tokyo (Japan) and Mumbai (India), on different dates. “We will have different activities in each country,” says the Moroccan director.
“Morocco is being targeted by more investment, and the country has been growing over the past few years,” says Financial Times event marketing associate Melissa Papasidero. “The Moroccan government is interested in promoting its exports and imports in the city of São Paulo, and showcase its potential for investment and growth,” added Papasidero regarding the choice of the city to host the meeting.
The dinner will be open only to companies’ directors and chairmen, and registrations will be subject to approval from the Financial Times . “It will be a c-level event, attended by people who are really knowledgeable in their own fields. It will be really interesting,” says Papasidero.
Michel Alaby, the Arab Brazilian Chamber CEO, says the organization’s backing of the event is part of a cooperation agreement signed during the Moroccan delegation’s first trip to Brazil. Marcelo Sallum, the Chamber’s president, will be one of the speakers at the dinner.
“The Chamber president should comment on a few aspects of the organization’s work to develop trade relations between the two countries, and the importance of Morocco as a trade partner with Brazil,” said Alaby.
Apart from Sallum, the event will feature the speakers Chikhi, from Invest in Morocco, and minister Rubens Gama, director of the Trade and Investment Promotion Department of Brazil’s Ministry of Foreign Affairs.
English will be spoken at the meeting and only the discussion panel featuring the speakers’ presentations will have simultaneous translation into Portuguese. The mediator will be Joe Leahy, the Financial Times correspondent in Brazil.
Service
Morocco Unlocked – Strategy, business and regulatory intelligence for new investors
Date: September 24th, 2013
Place: Hotel Tivoli
Alameda Santos, 1437 Cerqueira César
São Paulo – SP
For further information go to www.etouches.com/ehome/morocco-series/sao-paulo-brazil/
To register go to http://migre.me/fWSaR
*Translated by Gabriel Pomerancblum
