São Paulo – The Brazilian Embassy in Riyadh, Saudi Arabia, held a cupping with samples from 15 Brazilian producers. The farms are in different producing regions like South of Minas Gerais, Mantiqueira of Minas Gerais, Alta Mogiana, and Cerrado Mineiro. The coffees were shipped in a partnership with the Brazilian Specialty Coffee Association (BSCA) and Brazilian Coffee Exporters Council (Cecafé).
The event featured representatives of 17 brands that operate in the coffee industry in the Kingdom, including roasteries, importers and distributors. “During the networking, information were shared on coffees and production in Brazil, and I volunteered to help connecting them with Brazilian companies,” Marcel Moreira Pinto, Brazil’s agricultural attaché in Riyadh, told ANBA.
In addition to participating in the cupping, the Saudis received green coffee samples featuring information on the product and the exporters.
In addition to the attaché, the team of one of the biggest roasteries in the Arab country, Saudi Artist Hub Roastery, and award-winning Saudi barista Sara Alali were present. A finalist for the Cezve/Ibrik Championship in 2017, she owns the café That Coffee Shop in Riyadh.
Both the Artist Hub and Alali collaborated to organize the cupping of Brazilian coffees during the International Chocolate & Coffee Exhibition in Riyadh. “I really enjoyed the cupping event and promoting Brazilian coffees and spreading awareness about the producers’ efforts to invest in the quality of coffee and talking about the different challenges that producers in Brazil have faced during the last 12 months,” Alali told ANBA.
Here’s more on this:
- The Saudi barista looking to change lives through coffee
- Brazilian Coffee Promotion to Target Saudi Arabia
Brazilian coffee growers faced long periods of drought during this year’s harvest. And waves of heavy frost hit major producing regions like the South of Minas Gerais, which could even impact the production in the next harvests.
Translated by Guilherme Miranda
