São Paulo – The Brazilian participation in the 32nd edition of the Khartoum International Fair, in Sudan, has attracted mostly buyers looking for agricultural equipment, but also people seeking other products made in Brazil.
The Brazilian stand at the event, which began on the 21st and ended this Wednesday (28th), was organized by the Arab Brazilian Chamber of Commerce in partnership with the Commercial Promotion Department of the Brazilian Ministry of External Relations and the Brazilian Embassy in Khartoum.
CTC, a Sudan-based export-import company that does business in Brazil, was represented at the Brazilian stand. The company advertised the products of seven different Brazilian agricultural machinery manufacturing companies. Other Brazilian products were marketed by the Arab Chamber executive attending the fair.
“The fair was a success, lots of people attended,” said Arab Chamber international business executive Rafael Solimeo. “I brought promotional material for 16 Brazilian companies that deal in coffee, cereals, taps, candy, foodstuffs, cosmetics, medical and hospital equipment, and construction equipment,” he explained. According to him, all of the material was handed out to potential buyers.
According to Solimeo, the Sudanese are greatly concerned with food security. As a result, for instance, some of the visitors were eager to learn about Brazilian fish farming.
Business mission
This Wednesday, Solimeo also attended meetings at two different Sudanese ministries. The visits were paid alongside the Brazilian ambassador in Khartoum, Mauro Couto.
They convened with the State minister for the Ministry of Industry, Mohammed Ajaballa, and with the State minister for the Ministry of Agriculture and Irrigation, Gaafar Abd Allah. Solimeo explained that a State minister is the equivalent of a deputy minister.
Solimeo and Couto also visited two Sudanese enterprises, one in logistics and another active in advertising, construction and pharmaceuticals. According to the Arab Chamber executive, the Brazilian embassy is looking into organizing a mission of Sudanese executives to Brazil in the first half this year, a topic discussed at the meetings with government officials and businessmen.
*Translated by Gabriel Pomerancblum
