The Freakin’ Awesome dates by Al Foah are now being sold in 220 stores of the chain for two weeks. The introduction of the brand is a strategy to bring dates grown in the United Arab Emirates to all types of consumers in Brazil, including those with lower incomes.
Browsing: Al Foah
The Arab-Brazilian Chamber of Commerce organizes the Arab participation in a food and beverage show starting on Monday (13) in São Paulo. Companies from Lebanon, the United Arab Emirates, Iraq, Tunisia, and Egypt will showcase goods as varied as dates, olive oils, and camel milk products.
Nature Foodtech, a Brazilian company recently established by Davi Sierra, will launch an innovative product at the food and beverage show in Dubai to take place from February 20 to 24. The dates used in the bar come from Abu Dhabi, also in the United Arab Emirates.
Following a successful career in the financial market, Brazil’s Rafael Gonçalves has lived in the UAE for four years and worked at two Arab companies. He is now the head of the world’s largest date firm, Al Foah.
Al Foah is exhibiting its dates and date products in natural products show Naturaltech in São Paulo until June 11. The company has invested in its brand awareness in Brazil.
The dermatofunctional specialist has inserted dates in the diets she proposes to her patients in consultations and virtual courses. Heath benefits for the intestines, the possibility of substituting sweets, and values present in cultivation led to the choice.
This Christmas’s best-seller, Ofner’s panettone with apricot and dates, is practically sold out. Another 10,000 are on production to be distributed before December 25. A small batch was shipped to Dubai to be sold in the Brazil Pavilion at Expo 2020.
From March 9 to 11 at São Paulo Expo, the second edition of the food industry show organized by Germany’s Koelnmesse group expects to feature more businesses and to get more visitors. Arab companies dealing in dates, fish, spices, energy drinks, etc. will be there.
