The biggest annual supermarket sector show in Latin America brings together more international companies with each edition, including Arab ones.
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The company started exporting citrus fruits to Brazil after its first participation in the APAS Show in 2022 and is again at the event seeking to expand the volumes and types of products sold.
Five Tunisian dates companies participate in APAS Show to boost their chances to export to the Brazilian market.
The supermarket trade show featured authorities like the governor of the state of São Paulo and its capital city mayor. Business expectation is around USD 3 billion. The Arab Brazilian Chamber has stands across three pavilions.
Arab companies will showcase their products in 214 square meters of space in three pavilions at the APAS supermarket show to open next Monday (15) in São Paulo. Brought by the Arab Brazilian Chamber, they will exhibit products such as olive oil, sweets, frozen fruit, and spices.
The Brazilian market imports 7% of the food and beverage it consumes. Arab countries participate as suppliers of sardines, olives, oranges, and other items.
The Arab Brazilian Chamber will organize a trade mission with Arab companies to Brazil for the APAS show from May 15 to 18 in São Paulo. In an online event, Egyptian businesspeople were invited to explore the opportunities in the Brazilian market.
There are some sweets that Brazilians are more familiar with, like baclava, and lesser-known items as well as gluten-free, vegan and organic options.
The Arab country has brought seven companies of pastries, biscuits, dates, herbs and spices to the APAS Show in São Paulo. The opening was attended by Jordanian senator Issa Murad, the Jordanian ambassador to Brasília, Maen Masadeh, and the Jordanian honorary consul in São Paulo, Mustapha Abdouni.
In addition to bringing companies from the UAE, Egypt, Jordan and Tunisia to join the food and beverage show in São Paulo, the Arab Brazilian Chamber will hold parallel business activities for Arab delegations.
Maen Masadeh has been serving Jordan in Brasilia since September 2021. On his first trip to São Paulo, he visited the Arab Brazilian Chamber headquarters, and his schedule includes meetings with companies and associations in the coming days.
