The show in Kuala Lumpur, Malaysia, is one of the biggest global showcases of halal goods. Brazil’s stand featured food companies brought by the Halal do Brasil project.
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Brazilian food and beverage companies can now apply to get their first halal certification via the Halal Brazil project that grants an aid of 50% of the costs.
The president of ApexBrasil stated the country still takes little advantage of the export potential of products from the Amazon, such as Brazil nuts and açaí. The Amazon Summit will start this Tuesday (8) in Pará.
Featuring events in South Africa, Saudi Arabia, Egypt, Malaysia, and Indonesia, the Halal Brazil project has opened registration for Brazilian food and beverage companies interested in Muslim markets.
Agency launched the Women and International Business program aimed at taking more women-led companies to the global market. Actions include training, mentorship, B2Bs, and other activities.
Safco, a UAE-based food service company, participated in B2Bs organized by ApexBrasil during the APAS Show. The agency invited 35 food importers, including companies from three Arab countries, to trade with Brazilians.
Brazilian footwear exporters chose countries to promote their products over the next biennium. Priority markets include the United Arab Emirates, and secondary markets include Saudi Arabia.
The Brazilian space at the World Exhibition in Dubai was chosen as the world’s best cultural architecture project by ArchDaily readers.
ApexBrasil estimates the business volume at the show could reach USD 4.5 billion, including immediate results and the 12 months following the event.
At the Middle East’s leading healthcare trade show, Brazilian medical device firms signed USD 4.2 million in immediate deals. Other USD 16.6 million in deals are expected to be generated over the next 12 months.
The group will include certifiers and aim to spread knowledge about the market and halal certification, among other tasks. The project seeks to boost exports of halal food from Brazil.
Five Brazilian companies will be present at the leading laboratory product trade show in the Middle East and North Africa. The event takes place from February 6 to 9.
Taking office as Minister of Development, Industry, Commerce, and Services this Wednesday (4), the Vice President of the Republic, Geraldo Alckmin, said he would work with Apex to reposition Brazil’s image in the world.
A trade mission will go to Cairo from October 16 to 19 in search of business opportunities for the Brazilian industry in the Arab country.

