A meeting held by the ESPM college in São Paulo discussed the challenges brands face to become recognized. In a sector panel, the Marketing & Content director of the Arab Brazilian Chamber highlighted the importance of collaboration between companies and attention to brand identity.
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The assessment was given by Datin Lorela Chia Yu-Chi, co-founder and CEO of ModeStylo International. The executive participated in a debate at the Global Halal Brazil Business Forum over the internet.
‘Explore&Enjoy’ is the slogan created by the industry’s association that intends to increase exports by 50% by 2025. Actions to raise sales to the MENA region are already underway.
Event will occur on the 30 at the Arab Brazilian Chamber, with lecturers from the entity itself, the law firm Souto Correa Advogados, and the certification company Intertek.
Brand has the country’s flag stylized and the slogan ‘Brazil visit and love us.’
