The footwear industry trade fair will take place next week in São Paulo. More than 160 international buyers, including from Libya, Algeria, the United Arab Emirates, and Yemen, have been invited.
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The event will be held in 2027, and Brazil’s participation is part of the international promotion agenda for the footwear industry through the Brazilian Footwear project.
A study by the Brazilian Footwear industry project—spearheaded by Abicalçados and ApexBrasil—highlights the UAE market’s potential. Brazil exports were higher in the past.
The Brazilian footwear industry hopes to reverse the sharp tariff on sales to the United States but is also seeking new markets to sell its products.
BFSHOW hosted importers from four Arab countries for business rounds. One of the buyers negotiated footwear with Brazilian brands for a network of 55 stores in Saudi Arabia.
Commercial promotion action brought retailers from the Middle East to Brazilian footwear exhibition BFShow to foster exports. Check out what importers said about the Brazilian footwear.
Brazilian footwear exports plunged 31.3% in volume and 22.8% in revenue in January and February. Competition with China and the economic situation in second leading buyer Argentina drove down the results.
Brazilian footwear exporters chose countries to promote their products over the next biennium. Priority markets include the United Arab Emirates, and secondary markets include Saudi Arabia.
The Brazilian Footwear Program invites Brazilian footwear brands to sign up to market their products on an international B2B platform. It is the third edition of the project.
Companies taking part in exports promotion program Brazilian Footwear have picked Saudi Arabia as one of the markets to be explored in 2019 and 2020.
