For the first time with a country pavilion at the International Exhibition of Agriculture in Morocco, Brazilian companies stood out with products such as açaí and pepper. Machinery and fertilizers were also showcased.
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Kaly syrup and Meridiano coffee are Brazilian brands that have won costumers in the Arab region. The companies’ sale executives talked about how they entered and grew in the market.
Representatives of 11 Brazilian companies are in the United Arab Emirates to participate with the Arab Brazilian Chamber in the Gulfood food and beverage show, which starts in Dubai this Monday (20).
Coffee was among the top 15 exports from Brazilian agribusiness to the Arab countries in 2022. Of the list, coffee saw the highest price increase, up 88% from 2021.
Part of the proceeds from coffee grown by a Lebanese will be funneled to help the Syrian people. For each Yalla Yalla pack bought, roasting business Tocaya will donate BRL 5 to the Arab country through the UN World Food Programme.
Ayman Ghanam opened Projeto Açaí in 2017. The businessman has already lived in Brazil and took the country’s influences to the family business in the UAE.
In a roadshow organized by the Embassy of Brazil in Abu Dhabi and the Arab Brazilian Chamber of Commerce, executives visited six emirates and found a booming market niche.
Droughts and frosts affected the productivity of coffee plantations in the region of the largest coffee cooperative in Brazil, Cooxupé. According to the entity’s president, logistical issues could also hamper shipments in 2023.
Brazilian exports to the Arab nations decreased and revenue from July 2021 to June this year dropped. The cycle was of lower production, but the Arab bloc also diminished its share.
About 50 Brazilian entrepreneurs learned more about the trade possibilities with Egypt presented by the delegation from the Arab country in São Paulo.
Libya Coffee Expo (Coffeex) is looking for exhibitors for its second edition. In Brazil, event curator Mariana Proença, who specializes in coffee, supports the show.
There are some sweets that Brazilians are more familiar with, like baclava, and lesser-known items as well as gluten-free, vegan and organic options.
A Syrian company based in Dubai brought different types of coffee, an Emirati firm sells 3,500 varieties of packaging, and an Egyptian company is selling olives, raisins and garlic. They are exhibiting at the stand of the Arab Brazilian Chamber.
In a mission to Brazil, the CEO of Dubai Multi Commodities Centre has visited Minas Gerais, Espírito Santo and São Paulo. In the headquarters of the Arab Brazilian Chamber, he addressed businesspeople and talked about what he wants from the relation with the country in sectors such as coffee and marbles.