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From December 17 to January 30, outlets in the emirate offer discounts to attract consumers amid entertainment events. This year’s festival includes a show with 300 drones each day and safety measures against COVID-19.

Katayama Alimentos is looking to expand in Middle East and Asia markets. It secured halal certification for its raw and processed eggs and opened an office in the UAE last October. To that end, it’s working with agency InvestSP.

This will be the first point of sale the company will have abroad. The clothes by the atelier will be uniquely at the AAVVA store in the UAE. The deal was closed during the Arab Fashion Week, an online event that took place last October.