The Jordan Food Expo will take place from February 24 to 28 in Amman. The event is the industry’s largest in the country and hosts up to 30,000 attendees.
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A meeting held by the ESPM college in São Paulo discussed the challenges brands face to become recognized. In a sector panel, the Marketing & Content director of the Arab Brazilian Chamber highlighted the importance of collaboration between companies and attention to brand identity.
In addition to hotels, executives suggested promoting events, such as festivals for halal consumers. The discussion occurred on the last day of the Global Halal Brazil Business Forum.
Capacity use had been limited since the onset of the pandemic, but on Monday (17), rules for the hospitality sector in the emirate eased. Shows and events are also allowed for vaccinated people.
Event halls can accommodate up to 200 people while the duration cannot exceed four hours.
Events will start next Friday in Doha. Brazil will send 44 athletes. Stadium is acclimatized.
