Arab countries take in 12% of exports by the Brazilian women’s footwear company, whose plans include increasing that share to 15% by the end of this year.
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Following an 18.6% slump in exports in 2020, the outlook for 2021 is positive. Recent figures from the industry were presented during an online event by Abicalçados on Thursday, 15.
Foreign sales from Brazil went up in volume and revenue in February from January. Industry association Abicalçados expects year-on-year sales to start going up by May.
Despite a year-on-year decline, Brazilian footwear exports were up from December.
Foreign sales of shoes from Brazil are expected to go up in 2021. Industry association Abicalçados believes that the e-commerce format will carry over into the post-Covid world.
Abicalçados estimates that exports should climb 21% next year, and production 19%. Figures show a recovery in the industry, which has been strongly affected by the pandemic.
Brazil’s industry association Abicalçados announced a string of actions designed to advertise Brazilian shoes around the world in digital form next year, including joining online trade shows and platforms.
Flip flop exports climbed 52% fueling overall sales last month to a total 9.5 million pairs.
The Romanian-Jordanian designer Amina Muaddi created a second collection in partnership with Fenty, brand of singer Rihanna. The shoes are extravagant, have moorings and striking colors.
A slight month-to-month growth was seen in October, following a trend of gradual rebound from the economic impact of the pandemic.
Brazilian industry wants to export its three footwear brands – military, safety and casual – to the Arab market. There have been promising negotiations with Egypt and Saudi Arabia. An Arab professional was called upon to lead the company’s foreign trade department.
Brazilian companies that have been to online events organized in other countries see lower costs as a positive aspect. However, securing actual sales deals is more challenging.
The Arab country grossed EUR 550 million from foreign sales of leather and shoes last year. Work is underway to see double that amount by 2030 by adding value and attracting foreign investors.
Sales of comfortable footwear have been least affected since the Covid-19 crisis broke out. Nevertheless, flip-flop exports from Brazil have dropped.
