Brazilian industry wants to export its three footwear brands – military, safety and casual – to the Arab market. There have been promising negotiations with Egypt and Saudi Arabia. An Arab professional was called upon to lead the company’s foreign trade department.
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Brazilian companies that have been to online events organized in other countries see lower costs as a positive aspect. However, securing actual sales deals is more challenging.
The Arab country grossed EUR 550 million from foreign sales of leather and shoes last year. Work is underway to see double that amount by 2030 by adding value and attracting foreign investors.
Sales of comfortable footwear have been least affected since the Covid-19 crisis broke out. Nevertheless, flip-flop exports from Brazil have dropped.
Brazilian footwear industry expects sales to start recovering in Q4. The sector was strongly affected by the store closings in the pandemic, but ecommerce helped mitigate losses and there are already export orders.
Q1 saw shipped volume drop 14.6% year-on-year to 2.5 million pairs of shoes shipped, with revenue sliding 11.1% to USD 14.7 million.
During trip to the country for the Couromoda fair, businessman Mohamed Swayeb visited the Arab Chamber. He’s negotiating with two Brazilian brands.
Brazilian children’s footwear brand launched models created in Brazil but produced in China. The company exhibits at Couromoda and received Arab importers.
Abicalçados reported a 0.9% decline in revenue and a 0.9% increase in volume shipped year on year. UAE were the 14th largest market of the year.
Exports from Brazil to the region were up nearly 40% year-to-date through November, with sales to the biggest markets increasing.
Year-to-date through November, exports of the product significantly climbed in volume.
Exports of the Brazilian product to the Arab country reached 1.4 million pairs year-to-date through October, up 83%.
The organization’s secretary-general Tamer Mansour gave a lecture at the industry syndicate in Birigui, São Paulo. He discussed an economic forum due next year and a showroom in the Middle East.
In Birigui, the organization’s secretary-general Tamer Mansour will address Brazil-Arab countries trade in the industry.

