Ali Mohamed Al Marzooqi, chairman of the Emirates Franchise Association, said a growing number of franchise brands are choosing the country for expansion and outlined efforts to help Emirati brands enter global markets.
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The son of a Palestinian who arrived in Brazil in the 1960s, Omar Hassan El Eis entered the swimming pool business at age 22 and is now successful with his franchises.
Present in 17 Brazilian states, the healthy food restaurant company intends to export franchises to Portugal, the United States, and the United Arab Emirates in 2023.
