Browsing: Marrocos

Brazil is becoming an increasingly important supplier in the Arab beauty market, particularly with hair care products. The region is supplied by companies such as Floractive, specializing in hair treatments, and Terra Fértil, offering hair straighteners and dryers. Light Hair aims to enter the market, too.

The Moroccan National Tourist Office (MNTO) opened in May a center in São Paulo to promote the country as a travel destination to Brazilians. The nonstop route between Casablanca and São Paulo is expected to encourage travel.

ifa-Galerie Berlin director Alya Sebti is part of the five-member curatorial team of the 2025’s edition of the event. She has visited Brazil for 20 years and says São Paulo feels like home away from home.