This will be the first point of sale the company will have abroad. The clothes by the atelier will be uniquely at the AAVVA store in the UAE. The deal was closed during the Arab Fashion Week, an online event that took place last October.
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The fashion designer sells his garments in haute-couture shops in the UAE, Kuwait, Morocco, Egypt, Qatar, and Saudi Arabia. His participation in the Arab Fashion Week could give more visibility to the label in the Arab market.
An agreement was reached this Tuesday at the Arab Brazilian Chamber of Commerce in São Paulo. An Egyptian importer is bringing the franchise into 17 other markets.
