Brazilian meatpacker announced the completion of a partnership with HPDC, owned by a Saudi fund, launching a joint halal products business. The new company is preparing an IPO on the Saudi stock exchange.
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In a panel on sustainable development, company and standards body representatives said the concepts complement each other.
The companies BRF, Seara, and Marfrig, are working to ensure full traceability and sustainability for the halal market.
Brazil’s Seara, Sadia and Marfrig recently put out veggie burgers, breaded items, sausage and kibbeh to cater to the demand for meat substitutes.
The Brazilian food company is cleared to ship as many as 5,000 tons of product per month to the Arab country.
Mishref outlets already sell chicken and duck meat from Brazil, but, while receiving a Brazilian delegation this Wednesday (18), its executives said they are open to new products from the country.
