Brazilian meatpacker JBS said its Seara brand generated USD 500 million in revenue in the Middle East last year, as the company participated in the Saudi Food Show in Saudi Arabia earlier this week. The company operates factories and is making significant investments in the country.
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Invited by the Halal do Brasil project, importers from different countries visited Brazilian plants and companies and had a B2B in the headquarters of the Arab-Brazilian Chamber.
The CEO of Seara said at the Global Halal Brazil Business Forum (GHB) that quality, innovation and technology are the pillars that make the company the most significant poultry exporter in Brazil and one of the leading exporters of halal products.
Amazon Week will take place at the Brazil Pavilion of Expo 2020 from December 1 to 7. Visitors will have the opportunity to digitally plant trees across the Amazon Rainforest and the United Arab Emirates.
The output in banned Brazilian plants accounts for 65% of the halal poultry exports from the country to Saudi Arabia. The Arab Brazilian Chamber reported it’ll collaborate in talks to reestablish the supply to the largest economy of the League of Arab States.
Brazil’s Seara, Sadia and Marfrig recently put out veggie burgers, breaded items, sausage and kibbeh to cater to the demand for meat substitutes.
