The search for healthy foods is the biggest consumer trend in Brazil. Supermarkets are rushing to meet the demand, which includes a preference for vitamin-enhanced, lactose-free, and gluten-free items.
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Revenues from sales in the sector accounted for 7.5% of Brazil’s GDP. The country has over 91,000 supermarkets.
Sales at Brazilian supermarkets were higher than expected this year, the industry association said.
Purchases went up 80% for supermarkets, 11% for health products, and 83% for beauty and toiletry items.
