São Paulo – A Syrian trader of Palestinian descent, Fadih Abu Alinain set up a stand in Syria’s Damascus International Fair to showcase product by Lorenzetti, a Brazilian manufacturer of electric showers, faucets and sanitaryware. Alinain lives in São Paulo, Brazil, where he owns the company Fadico. The fair ends on Saturday (15).
He is at the fair for the first time, and said demand for showers and faucets was strong. “Lots of people need them,” he said. Alinain said he welcomed 120 executives – mostly in retail – who were interested in importing Lorenzetti products. His plan is to choose one importer from among them.
The business owner was also contacted by importers from Iraq and Sudan and expects to sign the deals soon. Upon returning to Brazil next week, he plans to close the deals that he negotiated during the fair.
Alinain said that the trade expo has attracted a high number of visitors. The Damasco International Fair is a multi-sector event and open to the overall public, but that many business owners visit the stands looking to do business, according to him. “Next year I’m planning to come back and I think I can represent around five to six companies,” he said.
The Arab Brazilian Chamber of Commerce, in partnership with Brazil’s embassy in Damascus, has organized a stand at the fair for the second consecutive year. Alinain, however, is exhibiting the products in a space of his own.
Translated by Gabriel Pomerancblum and Sérgio Kakitani