São Paulo- The Arab Brazilian Chamber of Commerce will promote the workshop “Business Opportunities with the Arab Countries” from 9:00 am to 12:00 pm on November 22nd. Admittance is free and enrolments are open.
The event will be presented by the Arab Brazilian Chamber’s Business and Markets manager, Rodrigo Solano. “We will provide an overview of the Arab market’s size, its importance to Brazilian enterprises, and existing opportunities,” he says. “In 2011, Arab imports will likely exceed US$ 680 billion, of which food will account for US$ 65 billion and building material will account for US$ 30 billion,” says the executive.
The way Brazilian enterprises should go about negotiating with the Arabs will also be dealt with at the workshop. “The Arab cultural reality is altogether different, and that has to be taken into consideration,” says the executive. According to Solano, promising sectors for Brazil in the Arab world include construction, foodstuffs, fashion, healthcare, and beauty. “It is worth noting that capital goods are the leading category of products imported by the Arabs in absolute terms,” he says.
The influence of religion will also be addressed at the event. “We will discuss certain idiosyncrasies of consumer behaviour in Islam,” he says. “We will show how religion impacts on society, behaviour, cultural identity, and law. Grasping this is vital for success in business,” Solano asserts.
Up until September this year, Brazilian exports to the Arab world stood at US$ 11 billion, 25% more than in the same period of 2010. The leading products shipped to the region were sugar, meats, and iron ore.
Service
Workshop “Business Opportunities with the Arab Countries”
November 22nd from 9:00 am to 12:00 pm;
Place: Arab Brazilian Chamber headquarters
Avenida Paulista, 326 – 11th floor
For further information and enrolment, call (+55 11) 3147-4099 or write to infobiz@ccab.org.br
Admittance is free
*Translated by Gabriel Pomerancblum
