Agência Sebrae*
São Paulo – Brazil has risen from the fourth to the third position in the ranking of the main consumers of cosmetics in the world, overtaking countries like France, Germany and England. This figure was supplied by the Euromonitor Research Institute, responsible for the analysis of consumption of cosmetics worldwide.
What elevated Brazil to the third position in the world ranking was an increase in the consumption of sector products on the Brazilian market, which represented growth of 26% in dollars, against an estimated growth of 1.2% on the global market.
In 2005, Brazil had already overtaken traditional markets, like Germany and England. Now, with sales of US$ 18.2 billion, the country has also overtaken the French market, losing only to the United States and Japan, which are respectively in the first and second places.
Market figures
In the last five years, cosmetics sector exports posted accumulated growth of 138%, reaching US$ 484.4 million. In 2006, the appreciation of the Brazilian real against the dollar caused an increase in sector imports, which rose 39%, when compared to the previous year, reaching US$ 294.5 million.
*Translated by Mark Ament
