São Paulo – UAE-based designer Lina Mane joined the international competition SHEIN X. Through the project, China’s online retailer challenges emerging designers to compete for a chance to win USD100,000 and be featured in the retailer’s Fall/Winter 2021 fashion showcase. Pictured above, a model wears L’Mane.
The panel of judges includes fashion stars like Khloé Kardashian, Law Roach, Christian Siriano, Jenna Lyons and Laurel Pantin. “I was really excited to be part of this competition because it allows me to share my knowledge and my designs with others,” Mane said in an interview with Saudi newspaper Arab News.
She was among 30 designers shortlisted for the competition. The designer, who is of Indian descent, launched her label L’Mane in 2015. Although the designer did not win the competition, she said that SHEIN X taught her a lot. When the opportunity arose, Mane found it to be a good experience to understand the fast fashion industry.
The theme of the competition was “be bold” and the contestants had a few weeks to bring their designs to life. Mane created the designs, went through all the processes and delivered the pieces in the span of three-and-a-half weeks. She designed a pair of pants, a shirt, a kimono and two dresses. The winner is the Canadian founder Sasha Ruddock of the brand Flaws of Couture. The brand’s collection was showcased during the Shein Fall/Winter 2021 fashion showcase on September 27.
The UAE-based Indian designer is currently preparing for her Spring/Summer 2022 collection, which will launch in October. Her designs have so far been worn by stars from around the world, including Bollywood superstar Kareena Kapoor and Syrian singer Farah Yousef, Arab News reported.
Translated by Guilherme Miranda
