The Brazil Arab News Agency will start publishing articles this Wednesday (2). The section debuts with articles by the head of the Arab League in Brazil and a specialist in the internationalization of companies.
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By Rodrigo Solano When thinking about international competitiveness, it is not uncommon for aspects of a low product or service price to come to mind, making perfect sense. However, it must not be forgotten that business success involves three other Ps of the so-called Market Mix (Price, Product, Promotion, and Place) and for this set
A project from the Brazilian Confectionery Industry Association (Abicab) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) is offering a year’s worth of one-on-one support to 20 enterprises starting out with foreign sales or would-be exporters. Registration opens on April 8.
A guide called ‘Using Language to Conquer’ brings important words for Brazilians to communicate in 22 languages, including Arabic, to serve as a tool in business.
‘Sem fronteiras para o sucesso’ got released by publishing house Évora late last July. It teaches readers to deal with different cultures in business internationalization and includes content on Arab markets.
An online training event on intercultural branding will be hosted by Brazil’s confectionery industry association Abicab and trade and investment promotion agency Apex-Brasil on May 22 and 29.
This amount comes from deals closed by Brazilian candy companies that attended Sweets & Snacks Middle East in October. Estimations regarding future deals reach USD 10.5 million.
Twelve Brazilian companies will be at the Sweets and Snacks Middle East expo, slated for October in the UAE. Biscuit manufacturers are attending the event for the first time.
Together, Brazilian industry associations representing beef, poultry and confectionary will take 32 companies to food fair that happens in Dubai. In all, event will host 72 Brazilian companies.
New project will focus on international promotion of premium products and nutraceuticals. Marketing strategies will cover eight different countries, including Saudi Arabia and the United Arab Emirates.
Seven Brazilian companies are participating in the Sweets & Snacks Middle East fair, due from November 9th to 11th. Brazilian confectionery exports to the Middle East grew by 10.3% year-to-date through July.
An international website featuring an Arabic version is one of the strategies for promoting Brazilian confectionery abroad, aside from attending international business events.
Brazil-based confectionery companies will participate in Sweets & Snacks Middle East, due from November 17th to 19th. Arab countries rank among the enterprises’ target markets.
Sector industries are developing products with Brazilian flavours for sale on foreign markets. A sector association has developed strategies to promote the product.
