From the Newsroom
São Paulo – Brazilian confectionery manufacturers may apply for one-on-one export mentorship targeting the Middle East, Europe, United States and Canada. The initiative is intended for companies taking their first steps in foreign sales, or ones looking to begin.
Twenty enterprises will get support under the Brazil Sweets and Snacks project, a partnership between the Brazilian Confectionery Industry Association (Abicab) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) to advertise the Brazilian industry at the international level.
An online event at 11 am on Thursday (8) will see Abicab and Apex-Brasil release the call for entries. Think Global, the consulting led by Rodrigo Solano that will provide the mentorship to the businesses shortlisted, will go over how the work will be done.
The companies will get support in outlining a bespoke international action plan towards either securing their first export deal or enhancing their positions as exporters. Ten mentorship sessions will take place over a 12-month period.
According to Abicab, registration will be available from April 8 to 23. Only enterprises affiliated with the Sweets and Snacks project are eligible, and applicants will be screened. The mentorship will be intended for companies in the following sectors: bean-to-bar, premium cocoa, peanuts, hard candy, gum, and chocolate. Bean-to-bar refers to brands that source their cocoa straight from growers to make their own product.
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Each selected company will pick a market out of the ones covered by the project. In the case of the Middle East, the focus will be in the United Arab Emirates. Abicab said the markets have been selected on the basis of maturity.
During the online event on Thursday, Abicab and Apex-Brasil will also announce the renewal of the Sweets and Snacks project, this time around focusing on United States, Canada, Middle East, Europe, Indonesia, Australia, China, Chile, Colombia, Mexico, Nigeria, Portugal, and Russia. The mentorship will be one of the new features of the project’s international promotion actions. The project presently caters to 57 enterprises in Brazil.
Sweets and Snacks mentorship launch
Thursday, April 8, 11 am
Translated by Gabriel Pomerancblum