Author: Rebecca Vettore

A journalist with post-graduate degree in Digital Media from Senac, she specializes in business, economy, and entrepreneurship coverage.

Born in Syria and of Palestinian and Lebanese descent, Alaa Kaseem decided to move to Brazil about ten years ago and found in the country the support and conditions he needed to start a business. Knowledgeable about Arab ice creams and their flavors, he and his wife opened the ice cream shop Al Kaseem Gelato in São Paulo.

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Brazil is becoming an increasingly important supplier in the Arab beauty market, particularly with hair care products. The region is supplied by companies such as Floractive, specializing in hair treatments, and Terra Fértil, offering hair straighteners and dryers. Light Hair aims to enter the market, too.

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Brazilian micro and small businesses are growing as exporters and bringing positive results to the country by selling higher-value products and boosting the economy. Aidu, with its food-grade aerosol, and Açaí Town are two successful ventures in the international market.

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The United Arab Emirates is one of the destinations where the Brazilian Dental Council plans on taking Brazilian professionals via its internationalization project. Chairman sees room for catering to the foreign community living in the Arab country.

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