Paula Breves spoke to ANBA about her experience participating in the Jameel Rally on Saudi soil earlier this year. She and her teammate Vilma Rafael have been invited to another edition of the competition in 2025, starting in Jordan, and are determined to improve their ranking.
Author: Rebecca Vettore
Rebecca Vettore
A journalist with post-graduate degree in Digital Media from Senac, she specializes in business, economy, and entrepreneurship coverage.
Brazilian brands are standing out worldwide and are beginning to gain popularity among consumers in Arab countries. Saudi Arabia is already the fifth-largest destination for Brazilian chocolate exports, and other markets in the region, such as the UAE, Qatar, Kuwait, Oman, and Bahrain, also have fans of national chocolate.
Catarina Mina, a brand created by Celina Hissa, sells crochet bags and clothing made by artisans to 28 countries, including the United Arab Emirates, Kuwait, Egypt, and Lebanon.
Brazilian Dr. Leandro Totti Cavazzola, a reference in robotic surgery, has been conducting training with doctors from the Arab country for five years.
Born in Syria and of Palestinian and Lebanese descent, Alaa Kaseem decided to move to Brazil about ten years ago and found in the country the support and conditions he needed to start a business. Knowledgeable about Arab ice creams and their flavors, he and his wife opened the ice cream shop Al Kaseem Gelato in São Paulo.
Brazil is becoming an increasingly important supplier in the Arab beauty market, particularly with hair care products. The region is supplied by companies such as Floractive, specializing in hair treatments, and Terra Fértil, offering hair straighteners and dryers. Light Hair aims to enter the market, too.
Brazilian micro and small businesses are growing as exporters and bringing positive results to the country by selling higher-value products and boosting the economy. Aidu, with its food-grade aerosol, and Açaí Town are two successful ventures in the international market.
The United Arab Emirates is one of the destinations where the Brazilian Dental Council plans on taking Brazilian professionals via its internationalization project. Chairman sees room for catering to the foreign community living in the Arab country.
Out of Brazil’s industrialized coffees, instant is the top export, accounting for 98% of shipments last year, exporting group Cecafé reported. Industry leaders say growth prospects are good.
After experiencing two weaker harvests, Brazilian Apple Producers Association expects Brazil to have a better output in 2025, opening up a favorable outlook for exports.
Established by Isabel Ribeiro, Amarjon Biojoias makes earrings, bracelets and necklaces from leaves, flowers and seeds of Brazilian biomes.
Brazilian company was established in 2018 and has since sold kitchen, bathroom and living room products to consumers in 15 countries. Quick-drying shower mat is a favorite of Arab customers.
Since 2021 Mag Halat has designed women’s clothing. Muslim women living in Brazil are the leading buyers of the garments that cater to these audience with a modern twist.
Middle East’s ancient perfumery art has become popular and won over Brazilian consumers online. Executives of importers Al Ward and BR Brand Imports share their experiences with this market in the Latin American country.
