Unveiling two new perfumes at an event in São Paulo on Wednesday (15), one of Lattafa’s founders, Shoaib Iqbal, told ANBA that he expects strong sales in the Brazilian market and that the company plans to open stores in various locations across the country.
Author: Rebecca Vettore
Rebecca Vettore
A journalist with post-graduate degree in Digital Media from Senac, she specializes in business, economy, and entrepreneurship coverage.
Founded by entrepreneur Solange Steffens, the Brazilian company has been creating birthdays and other types of events with Arabian-themed décor, artistic performances, and cuisine for 20 years.
Born in Rio de Janeiro and having spent her childhood between Brazil and Lebanon, ballerina and choreographer Dalal Achcar built an international career and founded a social project that teaches dance to the younger generations.
After flight problems experienced by the current CEO, the startup was created to help passengers in similar situations. The company reached the quarterfinals of the Entrepreneurship World Cup in Saudi Arabia in 2023 and is seeking a new spot in the 2025 competition.
Pitaya tested in Saudi Arabia the irrigation sensors it developed, an experience that generated new contacts for going international.
With negotiations led by a Brazilian partner, the country has become the main foreign destination of Ishtar wines.
Consumer demand for Middle Eastern fragrances prompted Iana Cirelli to set up a dedicated point of sale at Shopping da Lapa mall.
Since 2024, Andréa Maciel Pachá has been working in the Office of the Secretary-General of the Presidency of court, alongside Justice Cármen Lúcia Antunes Rocha. Versatile, in addition to being an appellate judge, the Brazilian has worked in film and written five books.
Pet product exports from Brazil grew by 29% in 2024, driven by purchases from Arab and Latin American countries. The Saudi market stands out due to the growing population of cats and dogs.
Brazilian Eduardo Smith moved during the pandemic and now has a solid career in the Arab country. Performing at major events, including Expo 2020, he has been standing out in the music scene.
Currently present in Saudi Arabia and Tunisia, the dairy brand is negotiating sales to Egypt and Algeria.
For over two decades, Gabriel Sayegh has worked to keep Arab culture alive in spaces throughout the city of São Paulo.
Assintecal identifies regional products that can be used as components in other goods and helps boost their commercialization in Brazil and abroad. In the Respira Acre project, the association mapped biomaterials from the Amazon rainforest.
Exhibiting brands from Egypt showcased products like garlic, and frozen strawberries and vegetables at the trade fair in São Paulo. Encouraged by the contacts made and deals initiated, they plan to return.
