By Tamer Mansour The suspension of 11 Brazilian poultry slaughterhouses, responsible for 65% of chicken shipments to Saudi Arabia, shows that the largest market in the League of Arab States and the second leading destination for the product from Brazil is rapidly advancing in its plans to achieve food self-sufficiency. Known as Vision 2030, the
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By Qais Shqair Economic diplomacy is a form of diplomacy that uses the full spectrum of economic tools of a state to achieve its national interests. This definition is strictly related to states, but one need only to look at the history of the Arab Brazilian Chamber of Commerce (ABCC) to see how close to
By Rodrigo Solano When thinking about international competitiveness, it is not uncommon for aspects of a low product or service price to come to mind, making perfect sense. However, it must not be forgotten that business success involves three other Ps of the so-called Market Mix (Price, Product, Promotion, and Place) and for this set
