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New fragrance launches from established brands, new players in import and distribution, and more companies entering the segment. The presence of Arab perfumes at the Beauty Fair showed that this market is still booming in Brazil.

Juno Importadora presented four fragrances from the Arab brand on Thursday (4) at the Arab-Brazilian Chamber headquarters in São Paulo, adding them to its portfolio in Brazil. Executives from the Dubai-based company were in attendance.

After flight problems experienced by the current CEO, the startup was created to help passengers in similar situations. The company reached the quarterfinals of the Entrepreneurship World Cup in Saudi Arabia in 2023 and is seeking a new spot in the 2025 competition.