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This will be the first point of sale the company will have abroad. The clothes by the atelier will be uniquely at the AAVVA store in the UAE. The deal was closed during the Arab Fashion Week, an online event that took place last October.

The Brazilian market increased its imports of dates in the last years. The fruit is sought after by the fitness niche but is still poorly known among consumers in general. In 2020, imports decreased due to the pandemic.