São Paulo – Firms from Paraná are part of the Halal do Brasil project, but the state could widen its participation after actions held in the cities of Curitiba and Londrina on Wednesday (19) and Thursday (20). The project aims to increase Brazilian halal good exports, with halal meaning fit for Muslim consumption.
Spearheaded by the Arab-Brazilian Chamber of Commerce (ABCC) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil), Halal do Brasil had a wide-ranging schedule in the past two days in Paraná state that included the holding of seminars on halal in both cities, meetings with business and government leading figures, and visits to local firms.
The businesspeople participating in the activities that aren’t yet part of Halal do Brasil expressed a desire to join the project and participate in some of its next activities like the Buyer Project to take place in August in São Paulo and MIHAS exhibition in September in Malaysia. The first will bring Arab halal importers for B2Bs with Brazilians, while the latter is a halal trade show to feature an exhibiting area for Brazilian firms.
ABCC internationalization project manager Fernanda Dantas, who participated in the events in Paraná says the businesspeople from the state were very interested in the halal market and the project. Speaking with ANBA after the events, Dantas stressed the export maturity and mindset of the Paraná-based firms, as well as the support from agencies like Invest Paraná and the Paraná State Industries Federation (Fiep).
In Paraná
The program of the Halal do Brasil project in Paraná included seminars at the headquarters of Fiep in Curitiba and Fiep’s Casa da Indústria in Londrina, as well as talks with representatives from Fiep, Invest Paraná, the state’s farm cooperative group OCEPAR, and visits to firms like Dr. Peanut, Istambul of sesame products, and Jaguafrangos of chicken meat. Jaguafrangos presented its successful experience with halal at the seminar in Londrina, while coffee firm Mix Brasil Fit spoke of its history with halal at the workshop in Curitiba.
At the seminars in Curitiba and Londrina, Fernanda Dantas presented the Halal do Brasil project and how companies can participate. ABCC market intelligence manager Marcus Vinícius spoke of the global halal market, while Omar Chahine, commercial director at certifier Fambras Halal, explained how the halal certification process works. The program also featured Karina Azevedo, sales executive at the ABCC.
You can find more about the Halal do Brasil project at https://halaldobrasil.com.br/.
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Translated by Guilherme Miranda
