Founded by Lebanese immigrant Mohamad Abdul Latif Assaf, Alhambra was born in the ’80s in Santos, Brazil, starting with a furniture store on Avenida Senador Feijó. Now in the hands of the founder’s children, the company grew by embracing Brazilian design and plans to open its fifth store.
A major exporter of oil and gas, the Arab country recorded a trade surplus. Top imports were mineral products and machinery.
Five companies are exhibiting at the world’s largest halal products show. The Secretary-General of the Arab-Brazilian Chamber highlights the event’s importance for scoping out clients and opening new markets.
In a talk series, filmmaker David Schurmann and the Azerbaijani ambassador to Brasília warned about global warming, pollution, and the topics under discussion at COP29 to be held in Baku.
The Saudi Embassy hosted an event in Brasília to commemorate the 94th anniversary of the country and its diplomatic relationship with Brazil. The two countries have a strong trade relationship and growing reciprocal investments.
Brazil is becoming an increasingly important supplier in the Arab beauty market, particularly with hair care products. The region is supplied by companies such as Floractive, specializing in hair treatments, and Terra Fértil, offering hair straighteners and dryers. Light Hair aims to enter the market, too.
The AgriFuture Forum, held in São Paulo by the Embassy of the United Arab Emirates, brought together Brazilian and Arab experts to discuss how to ensure food production, food security, and sustainability in the face of global challenges.
The Brazilian startup grows baru nuts in the native area of Goiás state and aims to make Arab countries its main consumers abroad. Focused on generating income through the preservation of the biome, the company has ambitious goals for expanding the lands it intends to operate and the bioactives to be extracted from the standing Cerrado.
The month-on-month increase was primarily due to higher production of crude oil, petroleum, petroleum products, and natural gas.
An exhibition at Clube Atlético Monte Líbano in São Paulo showcases images from the visit of Camille Chamoun, the second Lebanese president, to Brazil in 1954.
On Saturday (14), Al Ward perfumery in São Paulo will open a stand for the brand, featuring products such as shampoos, body creams, and bronzers. The expectation is that by mid-October, the items will be available in retail stores across four states in Brazil.
In São Paulo until Wednesday (18), the program will move on to Salvador with films from Arab countries. A filmmaker from Mauritania has come to Brazil for the event.
Talal Sulaiman Al Rahbi was awarded a commendation by the Brazilian Academy of Honors for Merits at an event held at the Chamber of Deputies auditorium on Thursday (12). He mentioned that the moment is particularly timely as Brazil and Oman celebrate 50 years of diplomatic relations and that he is working to increase investment flows between the two countries.
The cement maker announced on Friday (13) the sale of its subsidiary with operations in the Arab country to German company Heidelberg Materials.

