Project takes tourists to experience the history and art of countries such as Morocco and Egypt. Tours include a private visit to the Cairo Museum and cooking lessons in Marrakech.

Program provides support for students from developing countries to sit masters and doctorate courses in the country. Algerians, Egyptians, Lebanese, Moroccans, Syrians and Tunisians may apply.

The ornamental stone producer exports 80% of production and has already sold to Egypt and Palestine. The company aims to export more to the region and bets on exotic granite to please the Arabs.