A meeting held by the ESPM college in São Paulo discussed the challenges brands face to become recognized. In a sector panel, the Marketing & Content director of the Arab Brazilian Chamber highlighted the importance of collaboration between companies and attention to brand identity.

The founder of jewelry brand Paola Vilas; the fashion exports specialist, Camila Fogaça; and the Marketing & Content director of the Arab Brazilian Chamber, Silvana Gomes, spoke about their experiences in exporting fashion products, such as jewelry and footwear, at an event at São Paulo college ESPM.