The digital company started as a startup in February 2020 with the support of the government of Dubai and experienced a 25-fold increase in the volume of goods in 2021. The company is an Arab Brazilian Chamber member and wants to bring more products from Brazil to the emirate and the region.

From January to September, the United Arab Emirates were the sixth leading destination for Brazilian beef abroad and increased its purchases by 14%. Brazil had an excellent performance in exports of the product in September, despite an embargo in some countries.