São Paulo – Reading platform Árvore has impacted 200,000 educators and two million Brazilian students with solutions that help broaden read rates in Brazil. In Abril, its head of content, Camila Cabete, was in Sharjah, United Arab Emirates. She went to the emirate to better learn about its market and explore opportunities for the platform in the Arab world.
“We’re interested in strengthening ties with both publishing houses and content makers and the education market. My participation was more as a publisher, but we want to do tests and customizations for the Arab world. We [Brazil and the Arab countries] have remarkably similar challenges in terms of large territories, and I believe we can be an ally in education and skill development for the 21st century,” Cabete told ANBA. She went to Sharjah following her approval to join a program for guests of the book conference in the emirate.
Árvore works with public and private schools in Brazil, and it can replicate this in other countries, Cabete says. “This is what we aimed for – showcasing our work and brainstorming ways to help, which challenges we can tackle. We’re ready to cater and listen to public and private sectors,” she said.
Book reading reaches the farthest corners
Árvore was established in 2014. Since then, it has struck partnerships with schools and governments across Brazil. Digital books on the platform are able to get to places that would be hard for physical books to reach. Book and newspaper reading is part of what the company offers. Students can use the platform to broaden their knowledge reached by reading via unique gamified complementary activities.
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“We have a large reading skill gap in the country that the pandemic further aggravated. By using the platform, we can take books from publishers and authors from around the world to the farthest corners of the country with a much smaller structure than it’d be required to distribute paper books. This democratizes knowledge and contributes to digital literacy and the best practices associated with using technology and the Internet,” says Cabete. The company was first founded by Danielle Brants and João Leal. In 2019 then-Árvore de Livros merged with Guten, which specialized in training readers based on news.
Translated by Guilherme Miranda
