São Paulo – As the dates market in Brazil has boomed in recent years, a firm from Saudi Arabia wants to bring here more diverse flavors. Jomara has come for the first time to the APAS Show, a supermarket fair that took place earlier this week in São Paulo. The brand, one of the Gulf’s biggest, brought six different types of dates to the trade show.
“We have farms in Saudi Arabia and grow organic dates. We noticed there’s room here to show that this fruit has different flavors. So we brought six different varieties for people to taste,” Mario Moreira, Jorama’s director, told ANBA.
The brand sells both the raw foodstuff and industrialized options like syrups and candy boxes featuring dates and other fruits.
Taybe, a company that imports and sells foodstuffs from Lebanon and Turkey, is investing in a specialty tasting department. “We want to be able to hold tastings in all our points of sale. After all, the purpose is not only putting our product there but getting the consumer to experiment it, thus boosting our partners,” said Joseph Abou Sleiman, CEO of the firm.
A Lebanese that has been living in Brazil for years, he said he was surprised with the connections made during the show. Taybe also has a virtual store and works in partnership with chefs and influencers to promote Lebanese and Turkish products. The businessman revealed that he expects to launch another ten items in the next half of the year.
Taybe aims to put its products in Arab restaurants and emporiums but not only. “We want to be across all Brazilians supermarkets and venues. We believe these products are already to the liking of Brazilians. And we want to keep bringing new stuff, such as ready-to-eat products,” he argued.
Translated by Guilherme Miranda
