Representatives from strawberry, potato and date companies said on the second day of exhibiting at APAS Show that they are close to closing deals with the Brazilian market.
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Some Tunisian olive oil brands, such as Rivière d’Or and Bulla Regia, are already sold in Brazilian retail. Others, including Oleajoy Huilerie el Allem, Fermes Ali Sfar and Sora Oil, are seeking to enter the market. All are exhibiting at APAS Show in São Paulo.
Two Syrian chocolate brands, Rollana and Alvido, are being introduced to Brazilian retailers at APAS Show in São Paulo. Featuring assorted chocolates and wafers, the goal is to distribute the products across Latin America, starting with Brazil.
The 21 companies from Tunisia, Egypt and Syria exhibiting at APAS Show in a space organized by the Arab-Brazilian Chamber are finding favorable market conditions for sales, with the U.S. dollar weaker in Brazil.
The trade fair kicked off on Monday (18) with a debate on the new workweek model during the opening ceremony, attended by Brazil’s Vice President Geraldo Alckmin.
The food industry show ending this Thursday (9) in São Paulo featured an area and a forum focusing on the Islamic market, cementing its status as a source of information for businesses in the sector.
Products from five Arab countries are featured at the Anuga Select Brazil trade show taking place in São Paulo from this Tuesday (7) to Thursday (9). The Arab Chamber is organizing Arab participation, with items including Tunisian olive oils, Lebanese soda, UAE dates.
Brazilian companies will attend SIAM through an initiative by the Ministry of Agriculture and Livestock in partnership with the Ministry of Foreign Affairs between April 20 and 28. Registration is still open.
Brazil’s participation in the Food Africa fair, a trade mission, and an institutional agenda drove its presence in Egypt this December, led by the Arab-Brazilian Chamber. Companies expect USD 53 million in business from the Cairo event.
New fragrance launches from established brands, new players in import and distribution, and more companies entering the segment. The presence of Arab perfumes at the Beauty Fair showed that this market is still booming in Brazil.
Brazilian companies will take part in a fair focused on halal products and services in Kuala Lumpur in September. Malaysian office MATRADE São Paulo says Brazil’s presence reflects the Latin American giant’s growing adoption of halal standards. Spots are still available to participate.
Leaders from the Arab-Brazilian Chamber say the moment is favorable for Arab olive oil sales in Brazil due to the tax exemption the country has granted on these products. The institution is supporting the participation of companies from the UAE, Tunisia, and Egypt at the APAS Show 2025.
The food and beverage trade fair featured exhibitors from at least six Arab countries, some of them in pavilions organized by the Arab-Brazilian Chamber. Beni Piatetzky, general director of Koelnmesse Brazil, believes there is room to increase the region’s participation.
The Arab country will have a booth and an official delegation at WTM Latin America, which takes place next week in São Paulo. The event will serve as a platform for establishing partnerships in the airline sector, meetings with operators, and cultural activities.
