São Paulo – Startup Natufia emerged winner of the KPMG Private Enterprise Tech Innovator 2021 in Saudi Arabia. The company provides technology that enables you to grow fresh plants and herbs at home. The company now joins the winning tech innovators from 20 countries worldwide to qualify for the global tech innovation competition at Web Summit 2021 in Lisbon, Portugal, in November.
Natufia goes beyond farm-to-fork to provide herbs and plants from kitchen-to-table since its founding in 2014. It developed an innovative automated garden offering nutritious herbs and vegetables without GMO or pesticides. It’s an indoors garden as a response to the region’s challenges to have fresh foods. The technology aims to reduce environmental impacts by usins less packages and causing less pollution
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At the Web Summit, the Saudi company will be able to share its technology with a global audience. A panel of four judges chose Natufia as the final winner based on six categories, including innovation and disruption, market potential, customer adoption, marketing traction, long-term potential, and quality of their pitch. Samer Abdallah, head of ICT Sector of KPMG, was quoted as saying in a press release that the competition demonstrated the thriving and flourishing technology community in Saudi Arabia.
Translated by Guilherme Miranda
