Despite a year-on-year decline, Brazilian footwear exports were up from December.
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Foreign sales of shoes from Brazil are expected to go up in 2021. Industry association Abicalçados believes that the e-commerce format will carry over into the post-Covid world.
The industry’s brands have until January 8 to register in an initiative by Apex-Brasil and Abicalçados to exhibit and sell on the B2B platform Joor, which is connected to 200,000 foreign buyers.
Abicalçados estimates that exports should climb 21% next year, and production 19%. Figures show a recovery in the industry, which has been strongly affected by the pandemic.
Brazil’s industry association Abicalçados announced a string of actions designed to advertise Brazilian shoes around the world in digital form next year, including joining online trade shows and platforms.
Flip flop exports climbed 52% fueling overall sales last month to a total 9.5 million pairs.
A slight month-to-month growth was seen in October, following a trend of gradual rebound from the economic impact of the pandemic.
Sales of comfortable footwear have been least affected since the Covid-19 crisis broke out. Nevertheless, flip-flop exports from Brazil have dropped.
Brazilian footwear industry expects sales to start recovering in Q4. The sector was strongly affected by the store closings in the pandemic, but ecommerce helped mitigate losses and there are already export orders.
After sliding for four months on end, foreign sales of shoes from Brazil climbed in June over May. Year-over-year, however, exports are down almost 50%.
Year-on-year through April saw a hike in exports to Kuwait, Libya, Morocco, Bahrain, Oman, Sudan, Jordan and Tunisia.
Q1 saw shipped volume drop 14.6% year-on-year to 2.5 million pairs of shoes shipped, with revenue sliding 11.1% to USD 14.7 million.
Abicalçados reported a 0.9% decline in revenue and a 0.9% increase in volume shipped year on year. UAE were the 14th largest market of the year.
Year-to-date through November, exports of the product significantly climbed in volume.
