In a lecture given on Wednesday (9) at the Anuga Select Brazil fair in São Paulo, International Halal Academy professor Alessandra Frisso presented the profile of Islam followers in terms of consumption and highlighted how they are strongly integrated into the digital world.
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Exhibitors at the Anuga Select Brazil trade fair want to enter the Brazilian market with dates, olive oils, and spices, but they need local partners who understand consumer preferences and know where the customers are.
The North African family-owned company showcases its olive oils at the Anuga Select Brazil trade fair, aiming to compete with top European suppliers in the Brazilina market.
The exhibition kicked off on Tuesday (8), showcasing the strength of Brazil’s food industry and the country’s growth plan as a supplier of processed goods, not just commodities. Arabs from countries like Palestine and Saudi Arabia are exhibiting in sectors where Brazil is not self-sufficient: dates and olive oils.
The trade fair will take place from April 8 to 10 in São Paulo. Exhibitors from Arab countries will showcase dates and olive oils at the Arab-Brazilian Chamber of Commerce booth.
The Halal do Brasil Project held a special event at the world’s largest food and beverage show to present products made in Brazil for the Muslim market.
The world’s biggest food show will feature a stand with Brazilian products and a special menu of dishes with typical flavors from the country. At the Global Halal Conference, the project will present the differentials of Brazil’s halal products.
The group will include certifiers and aim to spread knowledge about the market and halal certification, among other tasks. The project seeks to boost exports of halal food from Brazil.
The company executive says it will participate in the APAS show to learn about the needs of the Brazilian market for spices, seasonings, and plant-based beverages.
From March 9 to 11 at São Paulo Expo, the second edition of the food industry show organized by Germany’s Koelnmesse group expects to feature more businesses and to get more visitors. Arab companies dealing in dates, fish, spices, energy drinks, etc. will be there.
The 2nd edition of the food and beverage trade show will run in February in São Paulo and already has 56% more companies registered. Agreement with Apex-Brasil will promote the sector’s exports. Arab Chamber will participate.
The Brazilian pulses company joined the stand organized by the Arab Brazilian Chamber at the trade show in Germany and found new clients in Arab countries. The show yielded good results.
The Arab Brazilian Chamber of Commerce is fostering deal-making at the world’s premier food industry show, taking place through next Wednesday in Cologne, Germany.
The organization’s stand at world’s biggest food industry show will be a meeting point for Arab and Brazilian businesspeople attending the event. It will also feature food company Arbaza.
