Anufood Brazil trade show expected to grow by 60%

The 2nd edition of the food and beverage trade show will run in February in São Paulo and already has 56% more companies registered. Agreement with Apex-Brasil will promote the sector’s exports. Arab Chamber will participate.

Bruna Garcia Fonseca
bruna.garcia@anba.com.br

São Paulo – The second edition of Anufood Brazil trade show will run from February 9 to 11, 2020. To announce the economic perspectives for the sector and the show program, a meeting between leaders was held this Wednesday (4) morning at Fundação Getulio Vargas (FGV) in São Paulo. On the occasion, a memorandum of understanding was signed between Anufood and Brazilian Trade and Investment Promotion Agency (Apex-Brasil) featuring the organization president Sergio Segovia (pictured, on the L).

According to the managing director of Anufood organizer company Koelnmesse Brasil, Cassiano Facchinetti (pictured, on the R), the trade show’s goals are serving as the main stage for Brazilian foodstuffs and promoting the quality and variety of products that Brazil offers the world. “We expect a 60% growth from the first edition of the show and over 10,000 visitors; we already have 56% more companies registered,” the director said.

“With this cooperation agreement, Apex-Brasil will support and promote the show on a national and international level with a strategic focus on food and beverage exports, bringing the event to a whole new level of visibility and quality. Apex-Brasil is already a Koelnnmesse partner in Anuga and other trade shows around the world, and it couldn’t be different in Brazil,” added Facchinetti. Anuga is the world’s largest and most important food trade show and runs on odd-numbered years in Koln, Germany.

“We’ll join efforts in raising awareness on the event. We’ll work together with our food and beverage partners and stakeholders in general, including companies and specialized companies in both Brazil and abroad that can be reached through our database and office network abroad,” said Segovia.

“The agency is honored to be alongside such an important global private player and being able to support an international business generator that tends to reach even more Brazilian companies, including the hundreds and hundreds that are part of professional organizations that have agreements with Apex-Brazil through sectorial projects. The instrument we’re signing today acknowledges the value of this showcase intended to reassure Brazil agribusiness’ potential within the global scenario. I believe our partnership is set for success,” finished Apex president.

Meeting between leaders brought together representatives of the food and beverage sector

In an interview with ANBA, Fachinetti said that the partnership is focused on exports. “From now on, Apex-Brasil officially supports Anufood Brazil. The idea is that together we can raise even more global awareness on Brazilian products, helping companies to join the show here and bringing more foreign buyers to get to know regional products here in Brazil,” he finished.

He told that side-events at the trade show will include Congresso Anufood Brazil featuring an opening lecture by Agriculture minister Tereza Cristina and a talk on the economic perspectives by former Finance minister Joaquim Levy, as well as other topics related to the sector. The show will also include B2Bs with forty foreign buyers.

The Ministry of Agriculture, Livestock and Supply (MAPA) will have an institutional stand at Anufood. The Brazilian Beef Exporters Association (ABIEC) will have a pavilion at the show featuring a pizza workshop and others. The Arab Brazilian Chamber of Commerce will also have a pavilion that is set to include fifteen Arab companies at the event. Registrations are available.

Besides Segovia and Facchinetti, the table also featured FGV Projetos deputy director Irineu Frare, Invest São Paulo president Wilson Mello, Brazilian Soft Drink Manufacturers Association (ABIR) technical director Igor Castro, Institute of Food Technologists (ITAL) institutional affairs director Luis Madi, Brazilian Manufacturers Association of Biscuits, Pasta, Industrialized Breads & Cakes (ABIMAPI) executive president Claudio Zanão, ABIEC executive director Liège Nogueira, Brazilian Association of Wholesalers and Distributors of Industrialized Products (ABAD) marketing director Rogério Oliva, and Brazilian Association of Bars and Restaurants (Abrasel) president Percival Maricato.

Perspectives

The lectures on this Wednesday event were “Panorama for 2020: What to expect from the economy” by economist Felippe Serigati and “The food and beverage industry in 2030 Brazil” by Luis Madi. Serigati gave a positive outlook on the country’s economy for the next year and said that the Gross Domestic Product (GDP) 0.6% growth in Q3 was driven by family consumption and other things.

Madi said that Brazil is the world’s third largest food exporter, only behind the European Union and United States, and it sells to over 180 countries. “We export 20% of total production, so we’d be the last country to suffer a food crisis. No other country in the world has the productive potential Brazil does in the food sector,” he said. He mentioned as potential premium products as well as regional and natural products such as tapioca, chocolate and açaí.

During the event, Segovia also announced the opening of Apex trade office in Jerusalem on December 15. He told ANBA that the office will be focused on startups, especially hi-tech companies.

“Our office is pragmatic, open to any production in the region involving this business. We have an office in Dubai that is focused on the Indian and Middle Eastern market. This is regardless of the Arab-Israeli issue. We’re opening an office there because our commercial intelligence has prospected that it’s a fantastic area for both drawing investment to startup companies in Brazil and for Brazilian companies to learn from the Israel ecosystem, which is fantastic,” he explained.

Translated by Guilherme Miranda

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