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Brazil is becoming an increasingly important supplier in the Arab beauty market, particularly with hair care products. The region is supplied by companies such as Floractive, specializing in hair treatments, and Terra Fértil, offering hair straighteners and dryers. Light Hair aims to enter the market, too.

Environmental and sustainability issues are on the list of key priorities of the Arab country, Qatari news report says. Strategies have included the issuance of green bonds, flagship projects such as the deployment of carbon capture technologies, and recycling.

Exports expanded both in revenue and volume, industry lobby ABPA reported. ABPA president Ricardo Santin believes this results from international promotion actions. Saudi Arabia is the top exporter.