American Trader director Pryscilla Rolim and Raízes do Campo director-general spoke with ANBA about the internationalization process of the brand that centralizes the work of several agroecological cooperatives across Brazil and makes coffee, juices, rice, chocolates, and other products.
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The B and C-class population in the North African country consumes Brazilian cookies, candies, and sweets from brands such as Cory. According to a trader, Djibouti plays a role in reexporting to the surrounding region.
According to the secretary-general of the Arab Brazilian Chamber, Tamer Mansour, the 2022 edition was one of the best and could surpass the results of the last five years.
The Egypt-based candy company seeks to expand its exports into African markets, Brazil and some European countries.
Baldoni, a honey and derivatives industry, has certified its main product as halal. The brand targets the Arab market and intends to triplicate sales.