Two Syrian chocolate brands, Rollana and Alvido, are being introduced to Brazilian retailers at APAS Show in São Paulo. Featuring assorted chocolates and wafers, the goal is to distribute the products across Latin America, starting with Brazil.
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American Trader director Pryscilla Rolim and Raízes do Campo director-general spoke with ANBA about the internationalization process of the brand that centralizes the work of several agroecological cooperatives across Brazil and makes coffee, juices, rice, chocolates, and other products.
The B and C-class population in the North African country consumes Brazilian cookies, candies, and sweets from brands such as Cory. According to a trader, Djibouti plays a role in reexporting to the surrounding region.
According to the secretary-general of the Arab Brazilian Chamber, Tamer Mansour, the 2022 edition was one of the best and could surpass the results of the last five years.
The Egypt-based candy company seeks to expand its exports into African markets, Brazil and some European countries.
Baldoni, a honey and derivatives industry, has certified its main product as halal. The brand targets the Arab market and intends to triplicate sales.
