Good quality instant coffee is the focus of the technical document, which details the sensory analysis protocol for the product. The innovation was presented at Brazil’s International Coffee Week in Belo Horizonte.
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Despite record-high exports from Brazil last year, the Arab bloc’s imports of the product were down 40%. However, the market expects global consumption to go up by 3% a year.
Year-to-date through August, Arab countries purchased 1.17 million bags of coffee from Brazil, up 2.8% year-on-year. Export revenues, however, slid by 8%.
Last month saw 3.68 million bags shipped from Brazil. Revenues slid by 1% to USD 485 million. Year-to-date, the volume shipped to Arab countries was up 15%.
