São Paulo – The Arab Brazilian Chamber of Commerce is accepting registrations from its Brazilian member companies in the food and beverage industry to join its stand at the 25th Gulfood. The biggest food and beverage show in the Middle East will run from February 16 to 20 at the Dubai World Trade Centre in Dubai, UAE. Slots are limited. Registrations are available with the Chamber’s Commercial Department (see info below), and applicants will be accepted up until the first fortnight of January.
Chamber president Rubens Hannun said the organization will play an even bigger role in connecting Brazilians and Arabs in the upcoming Gulfood. “Now that we have Arab members, we’ll play the double role of being a source of support, services and knowledge-sharing for Arabs and Brazilians alike, providing information and access to businesses,” he explained.
The Arab Chamber pavilion will be in a prime spot, near the meats pavilion (pictured is the stand at Gulfood 2019). Apart from space at the stand, visuals for each brand and receptionists, participating companies will get Arab Chamber support in business relationships, English translation, industry-specific studies and preparatory materials for negotiating with Arabs, among other services.
According to Hannun, the Arab Chamber’s participation in Gulfood will involve more than just the stand. “The Chamber always does work in the sidelines. The schedule for next year is yet to be defined, but it should include seminars, B2B meetings, and hands-on information on food security,” he revealed.
Moreover, the Chamber launched its international office last February, at Dubai’s Jumeirah Lakes Towers. “Through our office we can provide comprehensive support to Brazilian and Arab companies, and they can even use the facilities for meetings,” said Hannun.
The February edition of Gulfood was considered its biggest ever, with over 100,000 visitors from 200-plus countries. Besides the Arab Chamber, which brought along five companies, another 79 Brazilian enterprises joined the Brazil Pavilion organized by the Brazilian Trade and Investment Promotion Agency (Apex-Brasil). Arab Chamber pavilion exhibitors included sweets company Florestal, meat company Dom Glutão, animal food company Nutrire, commodity export-import company RCMA Group, and food logistics and transportation company O Primo Logística. Brazilian companies reached deals worth a combined USD 1.451 billion during the event.
Gulfood is the leading food industry show for the Middle East and North Africa markets. Year-to-date through September 2019, the 22 Arab countries purchased USD 6.12 billion worth of food, drinks and commodities from Brazil. The top-selling items to Arab countries are poultry, sugar, maize, beef, soy and coffee.
Quick facts
Gulfood
February 16-20, 2020
Dubai World Trade Centre
Dubai, UAE
Registrations open until January
Slots are limited
Arab Chamber Commercial Department
+55 11 3145-3200
comercial@ccab.org.br
Translated by Gabriel Pomerancblum
